door: Salt Magazinemaandag 25 september 2006

Specialized clamps down on counterfeit goods and fraudulent online auctions

Specialized is leaving no stone unturned when it comes to the trade of counterfeit goods, a systemic problem that faces every premium brand in today's global market. Online auction sites have been a particular problem, as they allow producers of counterfeit goods to sell directly to consumers all over the world in an anonymous fashion. In the past 8 months Specialzed, in cooperation with eBay, has successfully shut down 252 fraudulent auctions selling counterfeit bikes, frames and equipment.

"Counterfeit products harm our dealers, and they are extremely dangerous to the consumer," says Specialized Founder and President, Mike Sinyard. "Purchasing Specialized products from one of our authorized dealers is the only way to ensure that what you're buying has been designed, engineered and produced to our exacting standards."

Sinyard recognizes this to be a complex problem. "It will take some time, but we will aggressively pursue, shut down, and confiscate the goods from these illegal operations. With cooperation between local and international authorities, we will seek every legal recourse against the manufacturers and resellers of these goods," he added.


Suspect product or fraudulent online auctions can be reported directly to Specialized by contacting Scott Stebbins / 800-722-4423 / scott.stebbins@specialized.com

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